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expertise

Expertise

Josh Schipkowski, Principal and founder of Upstart Food Brands, brings a unique perspective to the business. Having worked at one of the preeminent food marketing agencies in the country for more than 13 years, most recently as the company’s Director of Business Strategy, he recognizes that small and startup food companies have distinct needs and often encounter a lot of the same challenges. High-end branding agencies have the intelligence and talent required to build a great brand, but the cost is high. Small agencies can offer more competitive prices for their work, but all too often you get what you pay for – interns and low-paid junior level talent with little experience or familiarity with real world business strategy. And freelancers, who offer cheap talent, can typically only provide services in one narrow discipline (design, branding, web development, etc.). With a broad range of expertise in branding, design, creative direction, writing, management, operations, sales, and business strategy, all specifically for food companies, and a model that allows for competitive pricing, Upstart Food Brands represents a new and exciting way for food entrepreneurs to approach their market.