Upstart Food Brands does some of its best work for startups. By helping emerging companies to properly position and develop their brands from the ground up, we can help them avoid critical…
GET YOUR PACKAGING RIGHT THE FIRST TIME
I ran across this article from The New Hope Network. It’s a two-part video case study given by Serafina Palandech of Hip Chick Farms. It’s well worth a watch. She recounts her…
CHECK OUT THE UPSTART REBOOT
And…We’re back! I’d always told myself that if I ever started a business, I would go about things the right way. I’ve helped a lot of companies to find their brand direction…
ONLY 1% MAKE CHOBANI INCUBATOR CUT
Chobani is a smart business; a model food company. They have a tremendous product, the story of their humble beginnings is inspiring, their recent comprehensive brand repositioning and identity development effort represents…
IS YOUR BRAND MEANINGFUL?
It’s a fantastic time to be a small food brand in America. Today’s hyper-connected world allows companies unprecedented access to insight, advice, and resources that simply weren’t available even 10 or 15…
BE AN UPSTART FOOD BRAND
Starting a business is an exhilarating and absolutely frightening proposition for most of us regular Joes. Even the most confident entrepreneurially-minded individual with a can’t-miss idea questions his/her sanity at least a…