2022 has been a whirlwind year! Upstart Food Brands has cranked out a bunch of great work, featuring brand launches from Saucy Rebellion, Slide, Pantala, Cherish Green, Brewers & Shakers, System Upgrade,…
FOOD BRANDS, (RE)START YOUR ENGINES
I’m sitting at a bar after day two of the 2019 Summer Fancy Food Show in New York, reflecting on the day and decompressing a bit. It’s at these times when the…
TOP 10 TAKEAWAYS – FANCY FOOD SHOW
I love the Specialty Food Association’s Fancy Food Show. I’ve attended both the Summer and Winter exhibitions, in New York and San Francisco, respectively, each year since Upstart Food Brands launched. It’s…
TOP 30 FOOD INVESTORS BLOG!
If you own a small business, you’re likely quite familiar with long work days (and nights), extreme juggling, and the questionably-fashionable donning of many, many hats. One of those hats is surely…
INTRODUCING UPSTART STARTUPS
Upstart Food Brands does some of its best work for startups. By helping emerging companies to properly position and develop their brands from the ground up, we can help them avoid critical…
GET YOUR PACKAGING RIGHT THE FIRST TIME
I ran across this article from The New Hope Network. It’s a two-part video case study given by Serafina Palandech of Hip Chick Farms. It’s well worth a watch. She recounts her…
CHECK OUT THE UPSTART REBOOT
And…We’re back! I’d always told myself that if I ever started a business, I would go about things the right way. I’ve helped a lot of companies to find their brand direction…
ONLY 1% MAKE CHOBANI INCUBATOR CUT
Chobani is a smart business; a model food company. They have a tremendous product, the story of their humble beginnings is inspiring, their recent comprehensive brand repositioning and identity development effort represents…
IS YOUR BRAND MEANINGFUL?
It’s a fantastic time to be a small food brand in America. Today’s hyper-connected world allows companies unprecedented access to insight, advice, and resources that simply weren’t available even 10 or 15…
RESTAURANT PLATE TO RETAIL SHELF
2016 marks the 20th year operating the popular eatery, Vito’s Sicilian Pizzeria & Ristorante, at the current Midtown location for Vito LaFata III. Ask Vito about the experience, and he’ll have an infinite…