Read the “Our Story” page on a dozen emerging food brands, and you’ll start to notice a pattern. A founder makes something great in their kitchen. Friends and family can’t get enough…
Why We Recommend WordPress Over Shopify for Food Brands
“Shouldn’t we just use Shopify?” We hear that question on almost every website call with a startup food or beverage brand. Shopify’s marketing has done a great job convincing founders that it’s…
Should Your Food Brand Sell in Convenience Stores?
If you followed this year’s NACS Show in Las Vegas, you’d think protein had become a legal requirement. C-Store Dive spotted it in nearly every third booth, from soft pretzels to popcorn…
How to Choose a Food Branding Agency: Look Past the Style
A while back, I was talking with a company that needed an agency partner for a big rebrand. We were up against one other agency for the project. (Spoiler: they became a…
Why Branding Is Critical to Your Food Brand’s MVP Launch
“Let’s keep the branding simple for now. We just want to test the product.” We hear some version of that every so often from founders planning an aggressive MVP launch. I understand…
Best Digital Agency Website
We’re honored for our agency website, upstartfoodbrands.com, to have been selected to be featured in The Best Digital Agency Websites by DesignRush, a great platform known for promoting the best designs. Check…
FOR OUR 8TH BIRTHDAY, WE WANT CHOCOLATE!
Upstart Food Brands has officially been in business for 8 years now. Happy birthday to us! One thing we’d like for our birthday this year is chocolate. But instead of a decadent…
LET’S CELEBRATE A TRUE FOOD INDUSTRY TITAN
We would like to take a moment to celebrate our incredible, award-winning Art Director, Danielle Keegan! Calling her a food industry titan may sound like hyperbole, but behemoth or colossus just didn’t…
Top 10 Food & Beverage Marketing Agency 2022
2022 has been a whirlwind year! Upstart Food Brands has cranked out a bunch of great work, featuring brand launches from Saucy Rebellion, Slide, Pantala, Cherish Green, Brewers & Shakers, System Upgrade,…
FOOD BRANDS, (RE)START YOUR ENGINES
I’m sitting at a bar after day two of the 2019 Summer Fancy Food Show in New York, reflecting on the day and decompressing a bit. It’s at these times when the…