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Recognition & Awards

Top 10 Food & Beverage Marketing Agency 2022

2022 has been a whirlwind year! Upstart Food Brands has cranked out a bunch of great work, featuring brand launches from Saucy Rebellion, Slide, Pantala, Cherish Green, Brewers & Shakers, System Upgrade,…

Josh Schipkowski on December 20, 2022
Josh Schipkowski 2022-12-20T16:10:37-06:00
Brand Relaunch, Brand Strategy, Business Advice, Upstart Food Brands

2020: NEW DECADE, FRESH START

2020 is here, and with it, an opportunity for self-reflection, setting new goals, and beginning a fresh decade! Perhaps you’ve already hit the ground running personally with a new yoga class or…

Sara Schipkowski on January 9, 2020
Sara Schipkowski 2020-01-09T11:00:19-06:00
Brand Strategy, Packaging

BE A SCHOOL LUNCH HERO

Let’s face it – packing nutritious school lunches is challenging! And I’m not the only one who thinks so. Just Google “Nutritious School Lunch Ideas” and you’ll be greeted with around 6,710,000…

Sara Schipkowski on October 19, 2019
Sara Schipkowski 2019-10-19T14:15:02-05:00
Brand Strategy, Packaging, Trade Show Insights

FOOD BRANDS, (RE)START YOUR ENGINES

I’m sitting at a bar after day two of the 2019 Summer Fancy Food Show in New York, reflecting on the day and decompressing a bit. It’s at these times when the…

Josh Schipkowski on June 24, 2019
Josh Schipkowski 2019-06-24T18:40:44-05:00
Trade Show Insights

TOP 10 TAKEAWAYS – FANCY FOOD SHOW

I love the Specialty Food Association’s Fancy Food Show. I’ve attended both the Summer and Winter exhibitions, in New York and San Francisco, respectively, each year since Upstart Food Brands launched. It’s…

Josh Schipkowski on January 30, 2019
Josh Schipkowski 2019-01-30T12:51:46-06:00
Upstart Food Brands

TOP 30 FOOD INVESTORS BLOG!

If you own a small business, you’re likely quite familiar with long work days (and nights), extreme juggling, and the questionably-fashionable donning of many, many hats. One of those hats is surely…

Josh Schipkowski on September 21, 2018
Josh Schipkowski 2018-09-21T23:36:40-05:00
Upstart Programs

INTRODUCING UPSTART STARTUPS

Upstart Food Brands does some of its best work for startups. By helping emerging companies to properly position and develop their brands from the ground up, we can help them avoid critical…

Josh Schipkowski on July 2, 2018
Josh Schipkowski 2018-07-02T13:46:28-05:00
Packaging

GET YOUR PACKAGING RIGHT THE FIRST TIME

I ran across this article from The New Hope Network. It’s a two-part video case study given by Serafina Palandech of Hip Chick Farms. It’s well worth a watch. She recounts her…

Josh Schipkowski on May 1, 2018
Josh Schipkowski 2018-05-01T12:52:50-05:00
Brand Relaunch

CHECK OUT THE UPSTART REBOOT

And…We’re back! I’d always told myself that if I ever started a business, I would go about things the right way. I’ve helped a lot of companies to find their brand direction…

Josh Schipkowski on March 15, 2018
Josh Schipkowski 2018-03-15T21:58:39-05:00
Industry Insight

ONLY 1% MAKE CHOBANI INCUBATOR CUT

Chobani is a smart business; a model food company. They have a tremendous product, the story of their humble beginnings is inspiring, their recent comprehensive brand repositioning and identity development effort represents…

Josh Schipkowski on March 15, 2018
Josh Schipkowski 2018-03-15T11:58:53-05:00

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