While we can make a huge impact for an exciting new startup brand, emerging CPG companies outgrowing their seed stage are also a great fit for Upstart Food Brands. These brands have often bootstrapped their way to some strong early successes that have given leadership the confidence to pursue broader distribution, exposure, and expansion. And because bootstrapping typically means leveraging friends, family, and raw grit to get to market, these brands can usually benefit by taking a step back to firm up the foundation of their brands for a broader regional or national launch.
A lot of emerging brands gain great initial momentum, and raise capital to grow, but then fail when they think that the strategies they’ve employed locally will necessarily translate to broader markets and audiences. Your face-to-face interactions with customers will become increasingly digital. Messaging about local ingredients won’t be relevant. You can no longer just pop by key retailers to talk to buyers, alert them of the need to reorder, and face your products at the shelf. You may lose the ability to drive sales through tastings, and your placement, competition, and customer may all be completely different in another part of the country.
If you’re a savvy food or beverage founder, you’re well aware of these challenges, and you know you need an agency that gets it. You need a trusted, experienced partner that can understand where you’ve been, where you’re at, and where you’re going in order to efficiently take the necessary steps to evolve your brand strategically. This is a critical point in a brand’s journey. You want to entrust investment dollars with the right experts to maximize growth and maintain brand equity, while evolving to meet the new challenges of an emerging brand.
If you’re a savvy food or beverage founder, you’re well aware of these challenges, and you know you need an agency that gets it. You need a trusted, experienced partner that can understand where you’ve been, where you’re at, and where you’re going in order to efficiently take the necessary steps to evolve your brand strategically. This is a critical point in a brand’s journey. You want to entrust investment dollars with the right experts to maximize growth and maintain brand equity, while evolving to meet the new challenges of an emerging brand. You need the advantage of Upstart Food Brands.