2020 is here, and with it, an opportunity for self-reflection, setting new goals, and beginning a fresh decade! Perhaps you’ve already hit the ground running personally with a new yoga class or you’re working to master the art of weekly meal prep. If you’re an entrepreneur or leader at a food company though, the “New Year, New You” mentality is as much about business growth and planning as it is personal resolutions.

For food and beverage brands that have survived for more than a decade (some for several), this is a great time to reflect on your business to ensure that you’re staying ahead of the competition and growing in a healthy way. Maybe you’ve had success in the past, but sales have slumped over the last decade, or you’re seeing small upstart food companies eat into your market share. Over 10 years, it’s easy to fall behind the trends – like clothing styles, food product and packaging trends can get dated fast! Staying relevant is critical to thrive and grow.

2020 may be the time for a change in strategy, a new product line, or a big-splash rebrand. Maybe your website was designed a relative technological century ago back in 2010, and a fresh web presence would improve your customer experience. Or sometimes a change in packaging (to a compostable option, perhaps) could help boost a new commitment to sustainability and environmental stewardship in the new decade. 

Whatever your situation, looking at an established brand through a fresh lens is good business, and a brand new decade is a great time to make calculated investments in the future. The good news is that getting a fresh start doesn’t have to be costly. Upstart Food Brands specializes in building food brands at a much more palatable cost than you might expect. From brand and business strategy to packaging design and identity to web development and marketing, we offer a full-service approach, and a knowledge of the industry that’s unmatched. Reach out today. We’d love to help you position your food brand for continued success in the coming decade!

Sara Schipkowski

Co-Founder of Upstart Food Brands, Sara came on board full-time in 2019, helping food and beverage companies build their brands.