Ellbees is gourmet garlic with a twist. Combining fresh minced garlic with unique spice blends, the company has created the most convenient way to perfectly season your favorite culinary concoctions. Whether used as a rub, marinade, seasoning, condiment, or anything else your imagination can conjure, Ellbees offers the simplest way to add flavor to any dish.

With aspirations of broader distribution, and a desire to elevate the look and personality of the brand, Ellbees hired Upstart Food Brands to update their brand identity, story, and packaging.

Because the product looks so appetizing, we made the recommendation to use a clear label to allow the product to serve as a unique backdrop for a bold, bright color palette. Simple, engaging illustrations highlighted the tremendous flavors, which included Original, Zesty, Asian Zing, Tuscan, and Sweet & Smoky.

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