RETAIL SALES DONE RIGHT
PCS Gourmet Foods isn’t just a client of Upstart Food Brands, they’re a valued partner. Specialized in retail sales, Ken Kellerhals, who owned and spent nearly 20 years building Bissinger’s Chocolates into a national gourmet chocolate empire (and current owner of Sauer Frau Squeezable Sauerkraut), launched PCS Gourmet Foods to help small food and beverage brands navigate the often complex landscape of bringing products to market. While he and an experienced national sales team sell products into retailers across the country – from large grocers to specialty markets to department stores to convenience chains to airlines – whatever you do, DON’T CALL THEM BROKERS! Ken, in particular, detests the term. It fails to capture the true value of his company, which is really in business consulting and sales strategy – a dimension that you’ll never find with a traditional broker or distributor.
Beyond sales strategy and management, PCS helps companies with business planning, pricing strategy, logistics, packaging, and they even manage their own warehouse, centrally located in St. Louis, MO, with a pick-and-pack operation for distribution of product to support both retail and online sales.
Having a relationship with PCS is a tremendous advantage for Upstart Food Brands’ clients. Building great brands is only part of the equation…having the right resources with the right expertise to help get products to market gives our brands a path to sales and growth; and ultimately, that’s what it’s all about. Our vision is to make the dreams of food and beverage companies a reality by elevating small market products to premium brands, but that requires a complete commercialization strategy, and the knowhow to bring all the right players together. Partners, like PCS, that share our vision are invaluable parts of our puzzle.
Check out the PCS website (which we developed) for more information.