“Shouldn’t we just use Shopify?” We hear that question on almost every website call with a startup food or beverage brand. Shopify’s marketing has done a great job convincing founders that it’s…
Should Your Food Brand Sell in Convenience Stores?
If you followed this year’s NACS Show in Las Vegas, you’d think protein had become a legal requirement. C-Store Dive spotted it in nearly every third booth, from soft pretzels to popcorn…
How to Choose a Food Branding Agency: Look Past the Style
A while back, I was talking with a company that needed an agency partner for a big rebrand. We were up against one other agency for the project. (Spoiler: they became a…
Why Branding Is Critical to Your Food Brand’s MVP Launch
“Let’s keep the branding simple for now. We just want to test the product.” We hear some version of that every so often from founders planning an aggressive MVP launch. I understand…