Read the “Our Story” page on a dozen emerging food brands, and you’ll start to notice a pattern. A founder makes something great in their kitchen. Friends and family can’t get enough…
How to Choose a Food Branding Agency: Look Past the Style
A while back, I was talking with a company that needed an agency partner for a big rebrand. We were up against one other agency for the project. (Spoiler: they became a…
Why Branding Is Critical to Your Food Brand’s MVP Launch
“Let’s keep the branding simple for now. We just want to test the product.” We hear some version of that every so often from founders planning an aggressive MVP launch. I understand…